There is a lot written about creativity. How to find it and why we lose it. There are too many theories to subscribe to, and I have no intent on going over them right now. However, I would like to highlight a very crafty example of creativity I experienced today.

Have you been watching the recent NBA Playoffs? You’ve probably seen one of the several commercials the NBA has released featuring two NBA stars on split screen, reading the same inspirational script at a synchronous rate. They look something like this: Read more… »